Here is the text of the ADWEEK article about KB+P. Aparently the music comes from "an original rock score", but maybe someone can still get a copy of the music from Target, but I don't know how much luck we'll have with them since they won't even return calls from the ADWEEK magazine people.
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KB+P Supports Virgin's Target Debut
October 01, 2003
By Deanna Zammit
NEW YORK A rollicking TV spot touting Virgin consumer electronics' arrival at Target launched this week from Kirshenbaum Bond + Partners, one of the first since the shop stopped producing the retailer's value campaign several months ago.
In the 30-second commercial, a squad of rigid Buckingham Palace guards marches into a cobblestone courtyard. Rather than beginning a series of starched marching drills, the guards, each wearing a Virgin MP3 player, break into synchronized dance, bending, pivoting and jumping to an original rock score. The music's heavy guitars and pounding drums mimic the kind of Brit-rock beat you might expect from The Clash. At the spot's end, two guards confirm their appointment for "same time tomorrow" before dispersing. Finally, the guards are shown from above, hand springing into the Target logo.
The spot is the only one promoting Virgin's products at Target and is airing on broadcast television. KB+P produced 16 ads for the store last year, most of them related to the value theme. Those ads featured consumers using a lot of the products they had purchased at Target in ways not intended by the manufacturer. The campaign was tagged, "Prices so low, you don't have to hold back."
A new flight of value ads from Peterson Milla Hooks in Minneapolis features a pit bull with the Target bull's-eye encircling his right eye and the tagline, "See. Spot. Save." Four ads from that shop began airing two weeks ago and a second flight is now in post production, an agency rep said.
Representatives from KB+P in New York referred queries to the client, which did not return calls. Target spent nearly $520 million on ads last year, according to TNS Media Intelligence/CMR, and nearly $220 million from January to June of this year. Competitor Walmart spent nearly $400 million on ads last year and about $190 million in the first six months of 2003, per TNS Media Intelligence/CMR.