Here is more detailed info regarding the ad.
Building on its reputation for making stylish, functional mobile phones that enable consumers to express themselves in a variety of creative ways, LG Electronics, today announced the launch of its newest marketing and advertising campaigns, which together form an integrated platform designed to differentiate LG from its competitors, educate consumers as to the many ways in which LG mobile phones fit into their lives and provide cross-promotional opportunities with LG's wireless carrier and retail partners. The campaign, whose theme "six degrees" illustrates the many ways in which LG mobile phones ensure that consumers are constantly in touch with their worlds, was developed in partnership by LG and the company's advertising agency of record, BrandBuzz.
LG Mobile Phones' advertising campaign kicks off this week, with spots appearing on more than 1,000 motion picture screens nationwide and placements in major national and regional print media outlets. Additionally, beginning this fall LG's newest television advertisements will be seen by millions of viewers nationwide on a variety of network and cable TV outlets.
Featuring images of trendy, fashionable young adults highlighted by LG's trademark red hue, the spots feature a variety of people using LG phones in both traditional and innovative ways. In addition to making calls, users are seen listening to music, text messaging and using the Internet, all of which illustrate the many ways LG mobile phone fits into the lives of every consumer, keeping them entertained, connected and informed. LG print ads can be seen in publications including but not limited to Lucky, Maxim, Premiere, Rolling Stone, Spin, Us Weekly and Vogue.
Has anyone seen this ad and know the song? This song has been in several movies as well.
