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In what they are calling "an advertising first", car maker VW has licensed the brand new album Sky Blue Sky (iTunes) by the alternative rock band Wilco for use in their new Volkswagon TV commercial ad campaign. According to VW: "This is the first time anyone has ever used one album as a soundtrack for an entire TV campaign." Although it's not exactly clear how many different Wilco songs will be used in upcoming VW spots, roughly half of the new album's tracks are headed for VW commercials.
So far, the new VW Volkswagon commercials have featured the Wilco songs "The Thanks I Get", "Either Way", "Sky Blue Sky"[/inset]
So far, the new VW Volkswagon commercials have featured the Wilco songs "The Thanks I Get", "Either Way", "Sky Blue Sky"[/inset]