Targeted Lyrics

[jca]

Sometimes advertisors rework lyrics of popular songs for use in their television ads - often rerecorded by the original artists. In the new Target ad (featuring the retailer's white bullseye logo replacing elements like falling snow, water, etc.), we hear the band Cornershop singing a new "clean version" of their song "Good Shit". The consumer-friendly reworking is called "Good Stuff" and features new lyrics like "good stuff is all around". Sometimes lyrics are changed to embrace a product directly. It's hard to miss the recent Swiffer "Swiff-It" campaign, which uses a reworked version of Devo's popular hit "Whip It". Devo frontman Mark Mothersbaugh was happy to rerecord the song with new lyrics, telling Ad Age magazine "it was so absurd. We like messing with the boundaries between art and commerce." B000002NF8,B000002LNG