Sci Fi Channel is now SyFy

[jca]

For some reason the Sci Fi Channel has changed it's name to SyFy.

 

[goodasgold]

That's a weird change to make. AintItCoolNews says this is the press release:

Syfy -- unlike the generic entertainment category “sci-fi” – firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.