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The campaign is based on A Few of My Favorite Things sung this time by Rod Stewart. "Stewart and Target have a relationship," explained Kramer, "and Target wanted to use Rod’s voice in one of the spots." H&K lifted Stewart’s lyrics and laid new tracks underneath them, basically incorporating their music into the mix. For the second favorite things spot, they created a pop rhythm geared towards kids and used husband and wife duo Ryan Myrold and Heidi Jo Langseth for the vocals
Creative Channel News
no kidding... probably only strayed from their usual response because this time they've actually got the actual ad song in their store to sell for a change!Originally posted by dascoot@Dec 22 2003, 11:52 AM
BUT! Congratulations, you're probably the only person in the history of this forum that has received an email from Target that does NOT say "original composition".