Sport Chek "Welcome Back to Sport"

The Music: It’s a cover of David Bowie’s “Changes.” Getting the rights for the song was the first hurdle to be cleared at the very start of the developing the campaign, said Wall. “I think the ad really hinged on having that song.

“We wanted to have something that really reinforce what we’re talking about, which is about navigating change and navigating the new… Frankly, before we even started to look at the storyboards, we wanted to make sure we had that music.”