Lexus Andy Roddick "The Big Back Up"

[Zobie]

Lexus Andy Roddick "The Big Back Up"

Who is the artist and what is the song played in this commercial, currently airing during the 2007 US Open, where Andy Roddick follows a lone tennis ball with the help of the car's back-up/navigation system? Thanks.

 

[kimbowr]

I wanna know, too. That's a great dance song.

 

[doctormemory]

Some info that might help (or not)...

http://www.adweek.com/aw/search/article_di...t_id=1003628343

In "The Big Backup," a new spot breaking Saturday, Roddick is seen driving along a New York street when he is enticed by a yellow tennis ball into a high-performance chase, much of it backwards, using the car's rearview camera and accident-avoidance features, all the way to the U.S. Open court, where the ball comes to rest. There are 30- and 45-second executions, each ending with the familiar tagline, "The relentless pursuit of perfection."

Phil Joanou, via MJZ in Los Angeles, directed the spots. The spot was developed by Lexus agency Team One in El Segundo, Calif., with group creative directors Gavin Lester and Jon Pearce working under ecd Chris Graves.

 

[catscatscats]

Here's a note I got from the ad team who created the spot:

Hello Laurie,

Thanks for your interest in the spot. The music for the commercial is an
original piece produced specifically for the commercial.

Regards,
Meg Seiler

**************************************
Meg Seiler
Director of Public Relations
Team One
**************************************

 

[tunes89]

the lexus "big backup" music was written by Jason Johnson...go to www.jasonjohnson.com and email him...he'll give you a copy if you want...

 

[tunes89]

I heard you can download it directly now at www.jasonjohnson.com