I've fallen in love with the music in a fairly new (and uncommon) American Express "My life. My card." Campaign commercial featuring Laird Hamilton, the surfer.
The commercial is comprised of a voice-over of Laird listing off the things he uses his card for, while jump-cutting through shots of the things he lists (the first is "My sherpa," over a shot of him being towed up a wave by a jetski.). It ends with him riding a giant as his signature is written over the entire scene and the "My life. My card." slogan is displayed.
The whole thing is undercut with this fantastic blue surf tinged music, with an undulating solo guitar rolling up to some male vocals heard only just as the commercial ends. I think the vocals were just someone scatting, "Yip, yoo, yoop!" before rising into a terrific riff.
I have seen it only a couple of times, all during this month. I can't remember which channels, but they were definitely over-the-air, as I don't have cable or a satellite dish. The most recent was tonight (18 Nov. PST), when I chanced upon it playing on CBS during "Survivor."
I don't know who the music or even the genre may be, but I'm obsessed with it. Any help is much, much appreciated!
The commercial is comprised of a voice-over of Laird listing off the things he uses his card for, while jump-cutting through shots of the things he lists (the first is "My sherpa," over a shot of him being towed up a wave by a jetski.). It ends with him riding a giant as his signature is written over the entire scene and the "My life. My card." slogan is displayed.
The whole thing is undercut with this fantastic blue surf tinged music, with an undulating solo guitar rolling up to some male vocals heard only just as the commercial ends. I think the vocals were just someone scatting, "Yip, yoo, yoop!" before rising into a terrific riff.
I have seen it only a couple of times, all during this month. I can't remember which channels, but they were definitely over-the-air, as I don't have cable or a satellite dish. The most recent was tonight (18 Nov. PST), when I chanced upon it playing on CBS during "Survivor."
I don't know who the music or even the genre may be, but I'm obsessed with it. Any help is much, much appreciated!
