This is the Iams spot currently being run a lot (Feb-Mar '08). I can't give too good of a description because I have yet to see about half of it. I think there's a person running up some outdoor steps followed by a dog, maybe in slow-motion and/or black-and-white. What I have seen is artfully out of focus with the food product and bullet points layered over the footage. Unfortunately I can't find this commercial online.
The music is a happy, simple, jangly acoustic guitar with a teeny bit of a vocal coming in at the end. The tune is similar to 4 Non Blondes' "What's Up" (but it's not that unless it's a lite cover).
The music is a happy, simple, jangly acoustic guitar with a teeny bit of a vocal coming in at the end. The tune is similar to 4 Non Blondes' "What's Up" (but it's not that unless it's a lite cover).