You are right on the money:
"Silverado Television Advertisements Airing During Major Sporting Events - "Our Country" Featured on NBC's Sunday Night Football in America
Watch for the new ads featuring "Our Country" during major sporting events. NBC's new Sunday Night Football in America will open each week with a 90-second spot celebrating America's passion for the game set to "Our Country!" "
"Chevrolet Partners with John Mellencamp for "Our Country. Our Truck." 2007 Silverado Advertising Campaign
Chevrolet has announced plans for a multi-media marketing campaign in support of their all-new, 2007 Silverado full-size pickup.
The television advertising features new music from American music legend John Mellencamp. Mellencamp's "Our Country" anthem combines the power of his convictions with the essence of the American experience to provide the perfect backdrop for the new Silverado campaign. Mellencamp fans who've had the good fortune to catch John in concert over the past year or so, should be familiar with the song which he's included in his recent performances.
John commented about the song and about his working with Chevrolet: "About a year ago, I wrote this song to tell a story about some of the challenges our country faces and how our beliefs and ideals can help us meet them. This partnership with Chevy - an American company that is creating jobs and supporting our communities - makes perfect sense for a song that is all about standing up for the working people who are the backbone of our nation."
An extension of the "An American Revolution" campaign, the new Silverado advertising, themed "Our Country. Our Truck.", embodies the spirit of the American pickup owner and reinforces Chevy's position as the maker of the most iconic trucks on the road. "
Here is Mellencamp's myspace url:
http://www.myspace.com/johnmellencamp