3m Scotch Blues masking tape

[joekapahulu]

There is a song playing in a new commcl for 3m Blues Painters masking tape. It could be written for the commcl...relates to what you see when you take it off....anyone recognize if its a blues song?

 

[alstoer1]

I'm interested in it as well.

Though the background music sounds like something I've heard several times before probably by different artists, but the lyrics I've never heard before.

It sounds really good though.

I sent an email to Scotch/3M asking about it.

 

[alstoer1]

Here's the answer from 3M,


"Thank you for your inquiry. We appreciate your interest.

We had the song specifically made for our commercial and the artist is
contracted with 3M. Due to legal/contract issues we apologize; the
information you are in search of is proprietary.
...

Sincerely,

Ron Fleming
3M Consumer Relations"

 

[joekapahulu]

Oh well. Thats ok. The response by 3M however, shows a lack of understanding of the value of the internet in building a brand, brand perceptions and consumer attitudes towards a company. Its typical corporate speak and not remotely consumer friendly. They need to learn from General Mills or P & G about consumer friendly responses.