martintaylor
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I am waiting (probably hopelessly) that Ad Agencies will stop using songs by hit artists as music for their ads. Some are just disgusting (Led Zepplin for Cadillac).
What happened to the era of original music and jingles? Why are agencies so lazy? Do they think by playing a song "aimed at my age group" is going to bring back some kind of fond memory or feeling that I am then going to transfer to their product?
I think Agency creative teams that use this approach are lazy slugs, too afraid of thier bosses and clients to do anything original.
I can't blame the client too much, they are not creative...otherwise they would not be hiring agencies...
I do not like the wimpy "Outback" jingle but at least it is not recycled junk.
And using "Spencer Davis" in those financial ads with Dennis Hopper...the whole campaign is just sick. What a complete sellout and miscalculation.
What happened to the era of original music and jingles? Why are agencies so lazy? Do they think by playing a song "aimed at my age group" is going to bring back some kind of fond memory or feeling that I am then going to transfer to their product?
I think Agency creative teams that use this approach are lazy slugs, too afraid of thier bosses and clients to do anything original.
I can't blame the client too much, they are not creative...otherwise they would not be hiring agencies...
I do not like the wimpy "Outback" jingle but at least it is not recycled junk.
And using "Spencer Davis" in those financial ads with Dennis Hopper...the whole campaign is just sick. What a complete sellout and miscalculation.