Fever Pitch

[cujo46]

Anyone know the origin of the heavy drumbeat song with a few drawn out "yeah"s thrown in for good measure that plays during the "Fever Pitch" (Jimmy Fallon/Drew Barrymore vehicle) television commercials and briefly about mid-way through the trailer.

This song has been used about a billion times in other advertizing campaigns, typically trailers, and I am not sure if I have begun to like it or hate it.

Thanks all.

Cujo

 

[Tamsin]

Is it in this trailer?
http://a.videodetective.com/?PublishedID=755071

 

[cujo46]

Yes, in that trailer at about the 1:11 mark it cuts in for only a few seconds. It is featured more prominently in the television ads.

 

[art0210]

It's called "The Art of Losing" by American Hi-Fi