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Digital studio Radium, Santa Monica/Dallas (www.radium.com), takes a nostalgic journey into NBA history in the new :30 "Spalding - Every Free Throw," out of The Richards Group, Dallas. Highlighting legendary (and soon-to-be legendary) players' quirky good-luck rituals, Radium edited, composited and sound mixed the fast-paced :30, which pays tribute to the only basketball brand trusted by the NBA for the past twenty-five years. The spot premiered during this month's NBA All-Stars Weekend in Phoenix.