Taken from an article about the new ads for Hilton on Hilton's corporate website:
The recurring imagery in the ads depicts a line drawn between Point A and Point B that morphs into a drawing reflecting guest experiences while staying at Hilton hotels, reinforcing the message that travel is about the journey, not just the destination. To bring the campaign to life, Hilton has licensed songs from hot, young artists, including "Life is Wonderful" by Jason Mraz, "High" by James Blunt, "Landed" by Ben Folds, "Nice Day" by Persephone's Bees, and "Wanna Fly" by Vassy.