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The Hilton Hotel corporation promises you will be "calm. cool. relaxed." in a TV commercial for their DoubleTree Hotels chain. The jazzy song swaying its way throughout the new "Branches" DoubleTree commercial is Dinah Washington's "Relax Max" (iTunes). Featuring animated leaves sprouting scenes of what looks to be a nice hotel stay, the ad gets a nice boost from Washington's infectious voice, along with a musical arrangement by Quincy Jones and his orchestra.

Known as the "Queen of the Blues", Dinah Washington had a life and career to earn that label, in more ways than one. She was married seven times, divorced six times, and died of a drug overdose in 1963 at the age of 39. Speaking about her musical style, Quincy Jones said she "could take the melody in her hand, hold it like an egg, crack it open, fry it, let it sizzle, reconstruct it, put the egg back in the box and back in the refrigerator and you would've still understood every single syllable."

Although "Relax Max" was never considered a hit single for Dinah Washington during her career, the song's appearance in the Double Tree Hotel commercial has caused a spike in sales of her album Swingin' Miss 'D'. As a member of the AdTunes.com forums puts it: "This song has been stuck in my head for weeks, and every time that Doubletree commercial comes on the air I have to crank up the volume."
Relax Max
by Dinah Washington


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