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  1. #1
    Anonymous
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    Default Pontiac Grand Prix "Fuel for the Soul" blind woman

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    Can anyone help me find the name of the song in the new Pontiac Grand Prix commercial?
    Here is a description of the commercial taken from a website I found while looking for the song:
    "The setting is a bright, open and uninhabited desert in "Guy/Girl." A woman is taking an exhilarating drive in the Grand Prix; pushing the car in turning maneuvers and kicking up a spiral of dust in her wake. At the end, as she exits the car she extends her walking stick; the viewer realizes she is blind as the words "Fuel for the Soul" appear, emphasizing that everyone can feel the spirit of great driving."
    The commerical debuted on Apr. 5 during the NCAA tournament and finding this music has been bugging me ever since.
    Thanks :roll:

  2. #2
    Member ragingfish's Avatar
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    I sent Pontiac an e-mail regarding your inquiry, since I figured I won't see this ad anytime soon (considering I've yet to see it! LOL!)

    I'll be sure to let you know their response!

  3. #3
    VIP Member michelle's Avatar
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    is it either "sex machine," "i got the feeling" or "gonna have a funky good time" -- all by james brown?
    michelle

  4. #4
    Member ragingfish's Avatar
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    And the answer is:


    Dear Mike,

    Thank you for contacting the Pontiac Customer Assistance Center. We
    appreciate you taking the time to write us in regards to the music that
    is used in the "Fuel for the Soul" advertisements.

    The musical selections in our commercials are often written exclusively
    for the commercial. Then they are recorded by studio musicians as
    30-second time spots. The music remains untitled and is not available for
    public sale. Other songs are remakes of popular songs, used by
    permission, and may be available at your local music store.

    If you should need to contact us in the future, simply reply to this
    message or call our Pontiac Customer Assistance Center at 1-800-762-2737.
    Customer Relationship Managers are available Monday through Friday from
    8:00 a.m. to 11:00 p.m., Eastern Time.

    Again, thank you for contacting Pontiac.

    Sincerely,

    Scott Oakes
    Customer Relationship Manager
    Pontiac Customer Assistance Center
    But as michelle said, it may be one of the two James Brown songs, if not a commissioned studio track.

    Hope it helps.

  5. #5
    expat dascoot's Avatar
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    Naw, I saw it again just now and it's definately not James Brown.. kinda instrumental.. I reckon it's prolly commissioned then. Too bad.. Well it's a cute 'mercial anyway.
    I reject your reality and substitute my own.

  6. #6
    Anonymous
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    "The "Fuel" introductory TV commercial, and others soon to follow, will feature music best described as "soulful funk" - music with a lot of swagger. The "Fuel" spot is set to the song "Sex Machine," by James Brown. Brown, known as the "Godfather of Soul," was chosen because his music conveys action, excitement, emotion and movement - the same as Pontiac vehicles. "

    http://media.gm.com/division/pontiac/news/...forthesoul.html

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