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Snickers Hosts 'Feast' in New Spots
August 28, 2007
By Kamau High
CLICK HERE TO VIEW THE AD
NEW YORK The first work for Snickers since its controversial "man kiss" outing in this year's Super Bowl positions the chocolate bar as the centerpiece of a feast.
Four TV spots, from Omnicom Group's TBWA\Chiat\Day in New York, introduce a new tagline, "Feast," as well as five male characters—a king, a Viking, a Pilgrim, a shirtless Polynesian and toga-clad Roman—associated with feasting. The group is taking a road trip in a battered car. "Feast" replaces "Most satisfying," which was introduced at the end of 2006 via a singing guitar player who serenaded Snickers eaters.
Title "Intro"
Agency TBWA\Chiat\Day New York
City New York
Advertiser Mars
Brand Name Snickers Dark
Business Sector Candy Bars
Campaign Name Feast (See the campaign)
Market United States
Country of Production United States
Language English
Type Television & Cinema
Length 30 seconds
Tagline FEAST