Clio-winning Los Angeles visual effects and design company A52 today detailed their visual effects work for Omaha Pictures and director Rupert Sanders for TBWA/Chiat/ Day LA’s new Infiniti G35 campaign featuring the “Seasons” and “Snow Chains” :30 spots which are currently airing nationwide on spot TV and national cable.
The stylish spots which broke at the end of Nov. launch Infiniti’s intelligent all-wheel drive (AWD) feature on the 2004 G35 sedan. “Snow Chains” features a fleet of generic vehicles with snow chains clanking noisily over the dry pavement of city streets as the new G35 smoothly glides along without them... and “Seasons” shows the G35 driving down a road as weather conditions dramatically change from rain to sunshine to snow, then ends with a timelapse shot of the vehicle showing the same range of weather. In both spots, voiceover artist Live Schreiber punctuates the clear benefits of the constantly adjusting AWD system.