Budweiser: True Music

[jca]

Budweiser's True Music online campaign celebrates live music by featuring up and coming artists on their website. The current television ad, featuring Daft Punk's song "Face to Face", shows a young male playing guitar in an empty room. When he reaches to turn a switch to the word "True," the commercial changes to various DJs and bands performing on stage followed by the tag line: "Think fresh, drink fresh. True music." The performances are shown filtered through golden bubbles of beer fizzing on screen.