Top Ad Music of 2008

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Adtunes presents the Top Ad Music of 2008. Here is our annual list of the most memorable ad music trends from the past year.

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10. Justice is Served
U.S. cars and SUVs may have fallen out of favor, but luxury car maker Cadillac doesn't want you to forget about the Escalade. The band Justice (French DJ duo Gaspard Auge and Xavier de Rosnay) lent their electro house track "Genesis" as the theme for 2008 Cadillac Escalade commercials featuring actors Brian Bloom and Sofia Vergara. The track was also used in a commercial for Levi's 501 jeans and in the Punisher: War Zone movie soundtrack. Taken from the band's 2007 album Cross (album title "" according to the band), Genesis imparts the crunchy techno that commercial producers love.

9. Mickey Mouse Club
The stars of the Disney Channel appeared in countless TV commercials throughout the year, making them the go-to talent pool for "tween" themed ads. The Jonas Brothers covered "Hello Goodbye" for retailer Target. High School Musical star Vanessa Hudgens sang for Sears and Mark Ecko. Ashley Tisdale performed wearing Degree Girl deodorant. The Disney movie High School Musical 3 got a bit of cross-promotion courtesy of a Sara Lee commercial. Songs by Disney artists including Miley Cyrus were featured in an Target holiday commercial.

8. Welcome to The Show
This year's "pop folk female singer-songwriter makes the big time via commercials" would be Australian singer Lenka (aka Lenka Kripac). Her song, "The Show", first premiered in an Old Navy commercial, later in an Ugly Betty commercial for ABC, and then followed by a trailer for the Renée Zellweger movie New in Town. Not bad for a former children's television show host. Lenka and her music are no strangers to television -- her songs have previously been featured in shows like 90210 and Grey's Anatomy.

7. Studio Work
In recent years, TV commercials have been using well-known pop songs, breaking new artists, or even hiring popular musicians to perform licensed ad music. (Which reminds us of our yearly requirement to mention the reigning ad-cover queen Cat Power.) All of this comes at the expense of music created exclusively for commercials and other ad songs produced by music studios and producers. But in 2008 there was a slight shift back towards agency produced music. A few examples: Ad music gurus Wojahn Bros Music received a surprising amount of attention for their tongue-in-cheek "Oh No You Didn't" song for the Mercenaries 2 video game commercial and the musical nursery rhyme "Follow Me" for a Shaun White Snowboarding game ad. Commercials for the video game Pure featured "Fragments of Time" by Stuart Cary Hunter, a licensed track from APM Music. Blurring the lines between a record label, indie musicians, and ad music agency, Black Iris scored several TV spots including Cadillac, Miller Lite, and We Can Solve It. Kael Aiden, of the band Faded Paper Figures, composed the song "Where You Belong" (available as a free download from music studio Robot Repair) for the Lexus RX350 "Pebble Beach" commercial.

6. A New Enterprise
Diretor J.J. Abrams is "re-imagining" the Star Trek franchise for his upcoming Star Trek XI film. Something else that is being re-imagined is the music in the Star Trek movie trailer. The original music is called[/inset]
 
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