Baby Got Back... Packs?

Target may like using popular songs in their ads, but the lyrics often get a makeover before hitting our TV sets and getting stuck in our head. Target's current back to school ad takes Sir Mix-A-Lot's popular 80s anthem "Baby Got Back" (via iTunes) and gives it a new set of consumer-friendly lyrics. In the ad, "Baby Got Back... Packs," we hear "I like backpacks, and I cannot lie!" while backpack wearing (and backwards walking) children dance on a red background -- a polar opposite from the short-shorts wearing women dancing on large replicas of butts, as seen in the once banned music video for the original song. (Sir Mix-a-Lot has resold and remade his hit song many times in the past, even as a custom ringtone.) This isn't the first time Target's requested new lyrics for a song to be used in their ads. Last year, Cornershop's "Good Shit" (via iTunes) got the Target-friendly treatment, and became "Good Stuff" instead. B00000IPXY