Make Them Dance

Apple and Cingular Wireless have teamed up to announce the first iTunes enabled cell phone called the Motorola ROKR. Supported by three new TV commercials, with a concept reminiscent of the popular iPod "Silhouette" ads, each ad shows an individual walking through the city while their reflections dance to a song playing on their iTunes cell phone. The TV spots can be seen on the Make Me Dance website, which includes the following songs featured in each ad: "No Sleep Tonight" by The Faders (iTunes), "Jukebox" by Bent Fabric (iTunes) and "Brinca" by DJ Kane (iTunes). If you can't get enough of the dancing reflections in the ads, be sure to check out the "Make Me Dance" link on the website: You can select a character and a song and make them dance just for you.