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The NFL Super Bowl XLII (also known as "The Big Game") will kick-off this Sunday, which also means advertisers will be blowing out their ad budgets on Super Bowl commercials during the game on Fox.

This year's Superbowl ads promise to be "gentle and sweet", as opposed to TV commercials shown last year, which were labeled "crass and callous". The big spending (a record $2.7 million for 30 seconds) for spots during the broadcast also mean big risk to the bottom line for some businesses involved. Companies running spots during the game will include Pepsi (including one featuring Justin Timberlake), FedEx, and just in time for Valentine's Day, Victoria's Secret. You can also look for movie studios promoting film releases (including Semi-Pro and Iron Man) during the football game.

If you can't wait until the game on Sunday, Adland is posting plenty of "spoilers" about the ads, including clips from some of the 2008 Super Bowl commercials.

Visit these sites to see all of the Superbowl TV commercials online during and after the game: AOL, YouTube