Radio Crown Royal

It seems to be an alternative type song, its the newest crown royal commercial on the radio the only lyrics i can remember is, "every king 'something, something' crown."
I want to say it was a popular song but I have yet to find/figure it out so any help would be appreciated, and much much thx in advance.

from:

http://blog.myspace.com/index.cfm?fuseacti...logID=279211139

Anyway on a side note, the night before I lent my voice to a Crown Royal commercial. That is another libation I have not indulged in a while. None the less if the folks at the Purple factory chose me, you may hear my voice encouraging the Television/Radio audiences across the globe to "raise up your glass to those who won't back down, for every challenge answered--for every king a Crown."

Click to expand...

http://www.myspace.com/joeyauch