First commercial that used no original music

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Pranello

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Anybody there knows which commercial had for the first time a song or music not composed for it, but already published?
Francesco
 
Thanks. I was thinking about the Levi's 501 commercial by BBH with Nick Kamen stripped to "I Heard It Through the Grapevine".
 
Maybe. Could be. It was the same year and Wikipedia isn't always right.
 
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