Tide

fogharty

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This is the ad for (I think) Tide where there are three little boys eating and the mom wipes their mouths, creating three different kinds of stains on the napkin which she then cuts in half and launders.

The song lyrics are "It's not what you do but the way that you do it/It's not what you say but the way that you say it. . ." and it's a female vocalist. The style is bouncy, 1950's, similar to a Rosemary Clooney or Doris Day type song.

Any ideas? I've googled the lyrics but no help.
 
It is 'T'Ain't What You Do', originally by JIMMIE LUNCEFORD & HIS ORCHESTRA.

It has been covered by numerous artists but probably the best-known version is by Ella Fitzgerald.

You can listen to a sample here.
 
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