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Thread: Nationwide

  1. #1
    Junior Member pankratz's Avatar
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    Hi guys im new and so I searched to forum to see if there were any topics on this song......
    Found nothing so I am posting the ques.

    A piano tune that shows a (young) man diving into a pool, swimming then getting out of the pool as an old man.

    Please let me know if anyone knows .... :mellow:

  2. #2
    Junior Member twotoes's Avatar
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    I thought i saw this question here before, but nothing came up in a search so here it goes. What is the name of the song playing in the commercial where a young good looking man jumps in the pool and swims to the other end only to come out looking old? I think a paino is playing, no words. Second time i ever saw this one.

  3. #3
    Member Twix's Avatar
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    No luck finding any info on the music yet -- you may have to contact TM or Nationwide.

    I've seen the spot -- it's pretty funny.
    View the commercial here:
    http://www.tm.com/movies/Pool.htm
    http://www.tm.com/movies/Pool.mpeg
    -------------------------------------------------

    also, here's some info about the campaign I found so far.

    http://www.dallasblack.com/site.aspx/enter...hammerinsurance
    TM Advertising's most recent Nationwide campaign broke in April 2004. One spot shows an attractive young woman sunbathing on one side of a swimming pool as her young, svelte husband or boyfriend dives into the pool at the other end. When he emerges from the water, he's a pudgy older man with thinning hair. The spot concludes with the "Life comes at you fast" line.

    http://onlinepressroom.net/nationwide/newsroom/
    Nationwide Corporate Communications*- (614) 249-6349
    800-882-2822
    http://www.nationwide.com

    http://www.findarticles.com/p/articles/mi_...12/ai_115237462
    PR Newswire: Nationwide Breaks Largest-ever Branding Campaign with Temerlin McClain; "Life Comes At You Fast" Drives Effort

    "Pool," features a young woman lying out by a swimming pool reading a magazine. At the other end of the pool, a fit young man with a toned physique dives into the water and streamlines to the shallow end. He reaches the surface and emerges from the pool. Only now, he is an older man with a doughboy-like body with his hair thinning and his gut hanging out. The voiceover says, "Life comes at you fast. Be ready with Nationwide."

    "Sonogram," "Car" and "Butterfly" carry similar branding messages targeting other audience segments.
    -------------------------------------------------

    [EDIT - Information added after a bit more searching]
    http://www.agencypreview.com/collection/fr...E=7&bShop=False
    http://media2.adforum.com/zrIf58670C/T/TE/...33_0037897T.JPG

    "Pool"*by*TM Advertising*for*Nationwide Insurance
    *Television
    Title: "Pool"
    Agency TM Advertising
    City Irving
    Agency URL: http://www.tm.com
    Advertiser Nationwide Insurance
    Brand Name Nationwide Insurance
    Product Category Insurance
    Campaign Name Life Comes at You Fast *(See the campaign)
    Market United States
    Country of Production United States
    Language English
    Type Television
    Length 30*seconds
    Awards Cannes Lions - International Advertising Festival, 2004 (Shortlist)

    Creative Director Jim*Ferguson
    Art Director Jay*Russell
    Copywriter Wade*Alger

  4. #4
    Junior Member twotoes's Avatar
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    Thanks for the info . I guess the next step is to contact the ad agency. Wish me luck! If I find out anything, i'l post it. Thanks again.

  5. #5
    Junior Member williamgh's Avatar
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    I'm looking for the name of the composer of the music in the Nationwide Insurance commercial. It is an instrumental song, then Nationwide is on your side is sung at the end.

  6. #6
    Junior Member twotoes's Avatar
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    A while back I remember quite a few people asking about a song from an insurance or credit card com. I don't remember which one it was, I do remember the saying "Life comes at you fast". Anyway, in the spot it shows a young man diving into a pool, when he reaches the other side, he comes out old. To tell you the truth, I can't even rememeber how the song went, I just remember I liked it and looked a bit and found nothing.

    Did anyone ever figure out that song?

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