HP "Make it Matter"

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Rearmount

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• Aug 2, 2012

• #1

Hi guys, when I first heard this commercial, I thought Einaudi's "Divenire", but while it is close, it doesn't seem to be it. However, this music does sound very Einaudi-esque, so perhaps it's another one of his pieces?

Thanks!

 

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ddr2sodimmddr2sodimm

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• Aug 3, 2012

• #2

Work done so far:
Shazam negative
Difficulty finding Ad Agency responsible
Found one person's comment on a random blog stating it's an unreleased track from Ludovico
Just emailed HP PR for some details

 

chillinvillain

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• Aug 3, 2012

• #3

hope we find out!

 

Guest

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• Aug 5, 2012

• #4

In the comments for the YouTube upload, someone was saying that it's an unreleased Einaudi song called "Make it Matter." Haven't seen it confirmed anywhere though.

 

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ddr2sodimmddr2sodimm

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• Aug 6, 2012

• #5

http://youtu.be/a0d2x2hSNps

 

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ddr2sodimmddr2sodimm

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• Aug 8, 2012

• #6

Appears to be a made-for-commercial song. I speculated earlier that it was an unreleased track from Ludovico on his upcoming early 2013 album, but this kind of contradicts that theory. I emailed them about details and any possibility of release. Hopefully, they will release this track for us.

http://www.beaconstreetstudio.com/nwhpmatter.html

 

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• Aug 8, 2012

• #7

ddr2sodimmddr2sodimm said:

Appears to be a made-for-commercial song. I speculated earlier that it was an unreleased track from Ludovico on his upcoming early 2013 album, but this kind of contradicts that theory. I emailed them about details and any possibility of release. Hopefully, they will release this track for us.

http://www.beaconstreetstudio.com/nwhpmatter.html

Click to expand...

Please let us know if you hear back.

 

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ddr2sodimmddr2sodimm

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• Aug 8, 2012

• #8

UPDATE. HP owns this track. Only way for us to get our hands on it is if we lobby for its release. Start sending emails!

 

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Peloton52

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• Aug 12, 2012

• #9

Rearmount said:

Hi guys, when I first heard this commercial, I thought Einaudi's "Divenire", but while it is close, it doesn't seem to be it. However, this music does sound very Einaudi-esque, so perhaps it's another one of his pieces?

Thanks!

Click to expand...

This sounds to me like a piano piece by Helen Jane Long who did the great British Airways commercial.

 

rthmn3021

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• Aug 13, 2012

• #10

Contacted HP and they said:
Thank you for your feedback on the new HP "Make It Matter" TV commercial, for which we have received many enthusiastic responses from customers like yourself. The music used in the commercial is actually an original composition by Beacon Street Studios, "Make It Matter", and was specially commissioned by HP for this commercial.

Regards,
CEO Customer Relations

http://www.beaconstreetstudio.com/nwhpmatter.html

It's a song by Beacon Street Studios..