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July 17, 2005
 Leaving Them in the Dust
In a TV commercial for the new Subaru B9 Tribeca, the Subaru SUV is seen driving by other sport utility vehicles, leaving them in various states of disarray ("in the dust", you might say) as the Tribeca passes by. The company's ad promises the "end of the SUV as we know it".

With all those poor helpless gas guzzlers blowing away into dust, it's only natural to invoke the mighty wind of that classic rock standard, "Dust in the Wind" (iTunes) by the 70s rock group Kansas. The song was the group's biggest hit to date. Of course, there has to be a bit of irony in an SUV commercial that is using an acoustic rock ballad that is about the futility of material goods and success.
Point Of Know Return Sony
Kansas

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° Posted 07.17.2005 - 09:47 AM PST ... Link to this weblog entry