The band Fisher knew they had a hit on their hands when keyboardist Ron Wasserman wrote "Beautiful Life" in response to an ad music request from HUM Music, a music production agency. Fisher lead vocalist Kathy Fisher told Adtunes.com, Hum was "looking for a song for the new Toyota branding campaign that had a 'band feel.' HUM reached out to singers that they'd worked with who had bands on the side and let us all take a stab at it!"

"I just love when an outside influence comes in and forces you to stretch beyond your comfort zone as an artist."

The short song demo not only resulted as a perfect match for the "rolling tire" ad for Toyota's "Moving Forward" TV campaign, but also for Fisher's newest CD "The Lovely Years" (iTunes).

"I knew it was just the right combination of positive and quirky that we were looking for for our new cd, so we immediately created a full-length version," Ms. Fisher said.

This isn't the first time the MP3.com phenoms' soothing melodies have been heard on TV: Fisher's sound was also featured in ads for Nike, Hyundai, Hallmark and PT Cruiser (the song "L.O.V.E.") and in the movie "Great Expectations," with the song "Breakable" (iTunes). Having their music featured in national campaigns and movies, Fisher commented, "It's one of the greatest ways in the world to reach out to more people than you ever could on a grueling tour in a van!"

The Lovely Years Iris Records Label Fisher Amazon Music Price: