According to a recent study, calcium helps prevent the aches and pains associated with Premenstrual Syndrome (PMS). A new tongue-in-cheek TV ad for the Got Milk? campaign depicts how men, sometimes the targets of monthly mood swings, can also benefit from women drinking more milk. The "Milk to the Rescue" commercial shows guys hoarding milk from grocery store shelves and delivery trucks. One of the men arrives home with a bag full of milk cartons and a bouquet of roses, and cautiously calls out, "Honey, I'm home." A familiar elevator and waiting room standard called "Love's Theme" (iTunes), by Barry White's Love Unlimited Orchestra, plays in the background and a voiceover informs us of the benefits of calcium for "that time of the month."

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