According to a recent study, calcium helps prevent the aches and pains associated with Premenstrual Syndrome (PMS). A new tongue-in-cheek TV ad for the Got Milk? campaign depicts how men, sometimes the targets of monthly mood swings, can also benefit from women drinking more milk. The "Milk to the Rescue" commercial shows guys hoarding milk from grocery store shelves and delivery trucks. One of the men arrives home with a bag full of milk cartons and a bouquet of roses, and cautiously calls out, "Honey, I'm home." A familiar elevator and waiting room standard called "Love's Theme" (iTunes), by Barry White's Love Unlimited Orchestra, plays in the background and a voiceover informs us of the benefits of calcium for "that time of the month."

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In trailers for the new period boxing film Cinderella Man, star Russell Crow seems to be channeling another famous fighter, at least as far as the trailer's music is concerned. The ads are using a cue ("Premiere of the Big Boss") from the soundtrack to the film Dragon: The Bruce Lee Story by composer Randy Edelman. While the 1993 film chronicalling the life of martial arts legend Bruce Lee may not be in everyone's Netflix DVD rental queue, the Dragon soundtrack lives on in a long list of film ads, including trailers for: Forrest Gump, Harry Potter and the Sorcerer's Stone, The Patriot, Radio, and The Truman Show.

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