Sony unleashed its answer to the Nintendo GameBoy Advance, with it's new portable gaming (and beyond) device -- the PSP, or PlayStation Portable. Two TV ads recently debuted and are both set to the infectious Franz Ferdinand tune "Take Me Out" (iTunes). The first ad, called "POV," is shown through the perspective of the PSP device and follows its journey from being boxed at the factory in Asia to being opened and enjoyed by various consumers (including Busta Rhymes at one point). The second ad, named "Blender," morphs a male walking down the street into various people (a video game character, an actor, an athlete and a musician) to showcase the PSP's entertainment versatility.

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