
Blue Light Special on Frogs
The
WB Network joins forces with retailer
K-Mart in a cross promotion TV campaign. Stars from the WB model K-Mart fashions in two TV commercials just in time to promote their network's Fall line-up. In the TV spot named "Route 66," stars from
7th HEAVEN and
REBA show off the discount store's exclusive Route 66 clothing line to the song "
That Great Love Sound" by the Raveonettes. Cast members from the new show
THE MOUNTAIN are featured in the ad named "Thalia," named after the clothing line by Mexican entertainer
Thalia Sodi, and are depicted going out for the night in a limo. That ad features the song "
Super Bad Girl" by Iffy.