In a new commercial for Wrangler Jeans, NASCAR driver Dale Earnhardt Jr. helps launch the "New Generation of Wrangler". In the TV spot, Earnhardt and the No. 8 race team are seen at various stages of a NASCAR race, paired with images of Dale Jr. sporting the "new fits" and "new styles" of Wrangler blue jeans. The song backing the race in the TV ad is "Steve McQueen" by Sheryl Crow. This marks the second pairing of Earnhardt, Crow, and McQueen -- Dale Jr. also appears in the song's music video (Real Video Stream), helping Crow pay homage to famous action scenes from Steve McQueen films, including McQueen's iconic Ford Mustang car chase from his film Bullitt.

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