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July 21, 2004
TV Commercials Levi's On My Mind
Levi's creative new TV ads for their Original 501 and Loose Straight 569 jeans showcase a determined boyfriend and a stalking mannequin. In "Walk" a boyfriend shows up at his girlfriend's door with flowers. She puts them in a vase as he slips past her, reaches out the window for his jeans caught in a tree, retrieves them and leaves. In "Mannequin" a male admires and removes the jeans modeled by the mannequin in a store window. The exposed mannequin continues to appear in the same places as the man, overlooking him as he wears his jeans. You can view both commercials at Levi's website. The "Walk" ad uses "Always on my Mind" by Willie Nelson and "Mannequin" uses "You Put A Spell on Me" by Screamin' Jay Hawkins.

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Screamin' Jay Hawkins

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° Posted 07.21.2004 - 12:53 PM PST