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May 30, 2004
TV Commercials Eye of the Tiger
Embracing a "life's soundtrack" creative direction, a new DoubleShot Expresso TV ad from Starbucks features a 80s rock tune familiar to Rocky fans and workout music listeners everywhere. The "Glen" TV commercial opens with a man in his kitchen having a DoubleShot drink, only to have the band Survivor appear in his living room chanting "Glen! Glen Glen Glen!". The band continues to follow him throughout his morning, offering a personalized version of their Rocky III soundtrack anthem "Eye of the Tiger". New lyrics include: "Middle management is right in his grasp. It's a dream he will never let die." (Somewhat related 80s music note: The ad features actual members of the band Survivor, including lead singer Jimi Jamison. The band's original lead singer, Dave Bickler, is the singing voice behind Bud Light's "Real Men of Genius" tv ads.)

Buy Eye of the Tiger Survivor Eye of the Tiger Volcano
Survivor

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° Posted 05.30.2004 - 11:39 PM PST