Embracing a "life's soundtrack" creative direction, a new
DoubleShot Expresso TV ad from
Starbucks features a 80s rock tune familiar to Rocky fans and workout music listeners everywhere. The
"Glen" TV commercial opens with a man in his kitchen having a DoubleShot drink, only to have the band Survivor appear in his living room chanting "Glen! Glen Glen Glen!". The band continues to follow him throughout his morning, offering a personalized version of their
Rocky III soundtrack anthem "
Eye of the Tiger". New lyrics include: "Middle management is right in his grasp. It's a dream he will never let die." (Somewhat related 80s music note: The ad features actual members of the band
Survivor, including lead singer
Jimi Jamison. The band's original lead singer, Dave Bickler, is the singing voice behind Bud Light's
"Real Men of Genius" tv ads.)