Eight Mile Style, hip-hop rapper Eminem's music publishing company, is suing Apple over the apparently illegial use of the song "Lose Yourself" in an ad for iTunes in 2003. The ad campaign depicted music lovers singing the words to their favorite song, such as the humorous rendition of "Baby Got Back," while listening to an iPod. The ad in question featured an impressive lip-sync version of Eminem's song by a 10-year-old boy named Jacob. Also being sued by Eight Mile Style: MTV and Viacom (for airing the ad) and TBWA/Chiat/Day (the ad agency responsible for creating the campaign). According to the suit, if Eminem endorsed anything commercially, he'd ask for "a significant amount of money, possibly in excess of $10 million."

Apple, the company that encourages legal MP3 file downloading through their popular iTunes service, was issued the lawsuit on Friday. The suit seems timed to coincide with Apple's release for their latest MP3 device, the iPod Mini.

8 Mile Interscope Records Eminem, Various Artists Amazon Music Price:

You've heard it. You might not know it, but you have. It's shown up in ads ranging from Old Spice to Reebok, countless movie soundtracks and trailers like SOUTH PARK: BIGGER, LONGER & UNCUT and even the opening of Ozzy Osbourne's stage show. It's the boisterous vocals of "O Fortuna." Recently the Latin cantata was used to advertise Guinness Beer and an amusement park ride. Currently the song is promoting Spicy Pringles potato chips.

Do you know anything about this famous piece of choral music? The song is from an opera called "Carmina Burana" written by the German composer Carl Orff in the 1930s. "Carmina Burana" is actually the name given to a collection of 250 13th century poems, songs and plays found in a German abbey in the early 1800s.

Orff: Carmina Burana Intercord Rudolf Knoll, Carl Orff, Kurt Prestel, Salzburg Mozarteum Choir & Orchestra, Mozarteum-Orchester Salzburg, Gerda Hartman, Richard Brunner Amazon Music Price:

Mitsubishi is over their trend-setting days of "rock video" style ads featuring popular music. In a move to gear their cars toward adults who can actually afford their product, Mitsubishi plans on making more cliffhanger ads that culminate at a matching website similar to the successful "See What Happens" campaign that debuted recently.

Sometimes advertisors rework lyrics of popular songs for use in their television ads - often rerecorded by the original artists. In the new Target ad (featuring the retailer's white bullseye logo replacing elements like falling snow, water, etc.), we hear the band Cornershop singing a new "clean version" of their song "Good Shit". The consumer-friendly reworking is called "Good Stuff" and features new lyrics like "good stuff is all around". Sometimes lyrics are changed to embrace a product directly. It's hard to miss the recent Swiffer "Swiff-It" campaign, which uses a reworked version of Devo's popular hit "Whip It". Devo frontman Mark Mothersbaugh was happy to rerecord the song with new lyrics, telling Ad Age magazine "it was so absurd. We like messing with the boundaries between art and commerce."

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Devo - Greatest Hits [Warner Brothers] Warner Bros / Wea Devo Amazon Music Price:

T-Mobile celebrates Valentine's Day with two new ads that feature a flip phone singing. The two songs are Outkast's "Happy Valentine's Day" and "My Baby Got Sauce" by G Love & Special Sauce.

Speakerboxxx/ The Love Below La Face OutKast Amazon Music Price:

Best Of G. Love And Special Sauce Sony G Love & Special Sauce Amazon Music Price:

The latest addition to the Mitsubishi ad family, is yet another TV commercial for the 2004 Galant. See What Happens shows off the Galant's ability to avoid accidents by throwing bowling balls and other hazards at the vehicle as it drives down a highway escaping harm. The song in the ad is "Ballroom Blitz" by punk rock legends Sweet.

The Best of Sweet Capitol Sweet Amazon Music Price:

Pepsi and Apple haved teamed up to promote legal MP3 file downloading with their music giveaway campaign that includes 100 million free song downloads. The television ad, which debuted during the Super Bowl, features teenagers who were caught and prosecuted for illegially downloading music. Greenday covered the Bobby Fuller Four song "I Fought the Law" just for the ad and is available for purchase through the iTunes Store. The popular anthem has been covered by many other bands, including the Clash.

I Fought the Law: The Best of the Bobby Fuller Four Del-Fi Records Bobby Fuller Four Amazon Music Price:

Essential Clash Sony The Clash Amazon Music Price: