| January 31, 2004 |
 A Super Bowl of Ads
Are you ready for some football? Sunday is the big game, but are you one of the millions who tune into the Super Bowl just to see the ads? This Saturday CBS will air " Super Bowl's Greatest Commercials," recapping 10 out of 2200 past ads. iFilm has an archive of the past two year's Super Bowl ads and on Monday will include the latest additions. You can even read the book, " The Super Bowl of Advertising: How the Commercials Won the Game," which recaps previous ads and all the hype that goes along with them. Don't forget to tune in after Super Bowl XXXVIII to the Forums to discuss your favorite (or least favorite) spots, and figure out any great music you heard!
|
| January 28, 2004 |
 Mitsubishi Galant, Times Two
A TV ad for a Mitsubishi Outlander, featuring the song " Breathe" by Telepopmusik, is partly responsible for Adtunes.com coming into existence. Two years later, Mitsubishi continues to lead the "good music in car ads" trend with the latest campaign for their 2004 Galant.
The first ad, featuring the song " Do You Realize" by The Flaming Lips, shows a Galant driving through city streets. The second and most recent ad, featuring the song " Dance to the Underground" by Radio 4, shows a male driving while singing along to the Radio 4 song. When he stops at a traffic light, a lady in the car next to him looks over, and it is revealed that the male is actually reciting his grocery list to the beat of the music. (via the Adtunes.com Forums)
|
| January 24, 2004 |
 Nuts for Saturday Night
It takes an 88 year old dancing animated peanut to bring together James Brown and the Bay City Rollers. In their new dual "Counting Carbs" / "Saturday Night" tv ad, peanut maker Planters shows off their venerable icon Mr. Peanut. First he's shown as part of a low carb diet, using the song " Hot Pants" by James Brown. Mr. Peanut then can be seen dancing away to " Saturday Night" with the Bay City Rollers. The message being: eat more Planters peanuts to fit into your hot pants for Saturday night?
|
| January 16, 2004 |
 Pontiac GTO
To hype the new 2004 GTO revival, General Motors Pontiac has created several TV ads in it's "Fuel for the Soul" campaign. Along with the voice of actor Samuel L. Jackson, the GTO commercial "Engine" features a familiar piece of syncopated classical music. The track is " Mars, The Bringer of War" by Holst, and is a long-time favorite for use in movie trailers. You may also recognize the theme from the Oscar winning soundtrack for the film THE RIGHT STUFF - composer Bill Conti used "Mars" by Holst as a theme in the film.
|
| January 12, 2004 |
 867-5309 Jenny
A long staple of TV commercials, 80s music makes another appearance courtesy of Cingular wireless. In a cellphone ad for number portablility, the Cingular spokeswoman rocks to the stylings of Tommy Tutone's hit " 867-5309 (Jenny)". While the Tutone tune has made other TV commercial appearances, this is probably the best fit the song will ever get in a TV ad. (Although Cingular would probably rather you ignore what the lyrics of the song are saying.) And who hasn't dialed that number at one time or another? Don't forget all those urban legends about the song causing all kinds of trouble for the phone company and those pour souls who have that number.
|
| January 07, 2004 |
 Blame MTV
In the latest ad for MTV called "Blame MTV", a group of teenagers can be seen passing the time in the proverbial 70s era basement - complete with wood paneling. One teen suggests they play Spin the Bottle, only to be later left out of his own game. The "chill" style makeout music in this commercial is the popular " Daydream in Blue" by I Monster. What's interesting about the track is it uses a sample of a song called " Daydream" off the 60s album "The Wallace Collection" by the Gunter Kallman Choir. That song has been sampled by many other artists, including the tracks " Sour Times" by Portishead and " Squares" by The Beta Band.
|