Chrysler joins the trend by featuring an upbeat song in their latest ad campaign... but takes it one step further by actually striking a deal to have the artist, Celine Dion, appear in their commercials. The most recent ad features Celine covering the Cyndi Lauper cover of Roy Orbison's classic "I Drove All Night."

If that wasn't enough, the deal will feature four songs from her latest CD in the ads. So, who paid who to promote what -- Is it about Chrysler or Celine?!

One Heart Sony Celine Dion Amazon Music Price:

Time After Time: The Best of Cyndi Lauper Sony Music Catalog Cyndi Lauper Amazon Music Price:

The Very Best of Roy Orbison Virgin Records Us Roy Orbison Amazon Music Price: